From Irrawaddy – When Burma’s brave monks took to the streets last September, they knew full well they were creating a media event. As the world’s media turned to Burma, in a spotlight cast by the pall of smoke, cracks of gunfire and amid stories of widespread atrocities, a communications bridge to the world was being built. Here, an opportunity was created to spread the word on Burma and the plight of its people under a brutal dictatorship.
Yet, maintaining a good media profile on a global scale is a delicate balance, one that can go horribly wrong very quickly. Even seemingly favorable “news hooks” can prove damaging if handled poorly. The release of the latest Rambo offering presents such a case in point.