‘Rambo’ Muddies Burma’s Media Message

From Irrawaddy – When Burma’s brave monks took to the streets last September, they knew full well they were creating a media event. As the world’s media turned to Burma, in a spotlight cast by the pall of smoke, cracks of gunfire and amid stories of widespread atrocities, a communications bridge to the world was being built. Here, an opportunity was created to spread the word on Burma and the plight of its people under a brutal dictatorship.

Yet, maintaining a good media profile on a global scale is a delicate balance, one that can go horribly wrong very quickly. Even seemingly favorable “news hooks” can prove damaging if handled poorly. The release of the latest Rambo offering presents such a case in point.

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Don’t Blame The Lettuce

“When you plant lettuce, if it does not grow well, you don’t blame the lettuce. You look for reasons it is not doing well. It may need fertilizer, or more water, or less sun. You never blame the lettuce.

Yet if we have problems with our friends or family, we blame the other person. But if we know how to take care of them, they will grow well, like the lettuce. Blaming has no positive effect at all, nor does trying to persuade using reason and argument.

That is my experience. No blame, no reasoning, no argument, just understanding. If you understand, and you show that you understand, you can love, and the situation will change.”

– Thich Nhat Hanh